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Tuesday, September 05, 2006

Highly Classified Trade Secret!!!!

I will start with something that I am not sure will go over well but as always, do you really think deep down I care? I live with the assumption if my customer does not appreciate my ways than the store will probably be better off without them. With that out of the way it's time to get something off my chest. I can not possibly tell everyone what a pain in the ass cigarette promos are. The vast majority of my customers want them, and most of those want more than they normally buy. With this in mind, I am always on the immediate defense when a new customer comes in and asks "do you have any specials? 99% of the time the answer is no. The main reason to me is I don't have enough to take care of my loyal customers so why should a new customer walk in and make that share even less. Having owned stores on the East side for over 13 years now I have come to get a pretty good read on the "bottom feeders." I named these people this because they drive around town and only shop at a the store with the lowest price. Thrifty, yes. Do I have any desire to have their business. NO. While I know it's still a sale, it takes away from my ability to take care of the people who take care of me rain or shine.
Just an example of how scarce promos can be. Last week, from RJ Reynolds, I received a total of 8 cartons of Buy one get one free(bigif) turkish blends. I can think of probably 15 customers who would buy all 8 cartons. Each carton saving about ten dollars. According to my contract I have to put them on display. Very rarely do these last one business day when I put them all out. This is why I save the majority for my best customers. While there is literally no limit to the # of (BIGIF) cartons I would buy if I had a say, I dream of the day I go a whole week without having to Lie about whether I have any. Years ago there was an abundance of tobacco money, unfortunately due to the lawsuits and government regulations the promos have decreased significantly. Now that everyone is thouroughly bored I want to say If you every get a whole carton of promos from me, you should go home, smile to your kids, and realize you must be doing something right in this world.

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